Discover the story, vision, and ideas behind Beyond Borders: The Handbook of FMCG Export to the American Market.
Featured in Hospitality News Middle East, the book highlights the opportunities international trade can create for businesses seeking to enter the American market while sharing the rich cultural heritage of the MENA region.
Beyond Borders brings attention to the importance of export strategy and the potential for businesses to expand into the American market.
Through his work, author Sam A. Jaoude highlights a vision of international trade that connects business growth with sustainable development, job creation, and cultural recognition.
Sam Abou Jaoudeh joined Beirut 24 to discuss the inspiration behind his book, Beyond Borders: The Handbook of FMCG Export to the American Market, published by Dar An-Nahar.
During the interview, Sam shares the thinking behind the book and its mission to help businesses understand the opportunities and challenges of entering the American market. Drawing on his experience in the FMCG sector, he presents a structured approach to navigating the export journey and building a foundation for sustainable international growth.
Watch the interview to hear more about the vision behind Beyond Borders and how the book aims to help businesses take their products beyond their home markets and into the United States.
Explore Sam A. Jaoude’s perspective on international trade, FMCG export, and opportunities in the American market.
